Media Kit

The Nami Media Kit contains the official assets and guidelines for representing Nami across publications, integrations, campaigns, events, and partnership materials.

Use the files included in the official Media Kit to ensure visual consistency across every application.

Use nami when referring to the brand, company, ecosystem, or protocol. Reserve NAMI for references to the token.

Logo System

The Nami logo system includes the primary wordmark, the brand symbol, and monochrome variants for different backgrounds and formats.

Primary Logo

The symbol may be used independently in compact formats, including profile images, application icons, interface elements, and placements where the full wordmark would be difficult to reproduce clearly.

Monochrome Versions

Use the supplied monochrome versions when the primary logo does not provide sufficient contrast or when the format requires a single-color asset.

Always use the official files without altering their proportions, composition, or colors.

Clear Space and Minimum Size

Maintain the specified clear space around the logo to preserve its visibility and separation from surrounding elements.

The logo and symbol should remain above the minimum reproduction sizes indicated below.

Incorrect Usage

Preserve the original appearance of every nami brand asset.

Avoid:

• stretching, compressing, rotating, or cropping the logo;
• changing its colors or internal spacing;
• rearranging the symbol and wordmark;
• adding shadows, outlines, gradients, or other effects;
• placing the logo on backgrounds with insufficient contrast;
• incorporating the logo into another brand, product, or token;
• using outdated or recreated versions of the assets.

Partnership Applications

When displaying nami alongside another organization:

• give each logo comparable visual prominence;
• preserve the clear space required by both brands;
• align the logos according to their optical height;
• use a neutral separator where appropriate;
• keep each identity visually independent.

Combined partnership lockups should only be created using approved assets and layouts.

Color Palette

The official nami color palette is provided below. Use the specified color values across digital, printed, and promotional materials.

Typography

Nami's official typefaces support a consistent visual identity across interfaces, communications, and marketing materials.

Use the designated primary typeface for headings and prominent brand applications. Use the secondary typeface for body copy and information-dense formats where applicable.

Approved Brand Descriptions

Short Description

Nami is a unified multichain DeFi protocol that coordinates trading, liquidity, lending, and governance across networks.

Extended Description

Nami is a unified multichain DeFi protocol designed to operate across networks as a single coordinated system. Its architecture connects trading, liquidity, lending, governance, and automation while coordinating markets, rewards, and user operations across supported chains.

Brand Asset Usage

Nami brand assets may be used to reference the protocol accurately in editorial coverage, research, integrations, listings, and approved partnership communications.

Their use must not imply an endorsement, sponsorship, partnership, or official affiliation that has not been confirmed by Nami team.

For usage requests or brand-related questions, contact [email protected]